4 Different Types of Digital Marketing Strategies
Anyone looking to effectively grow their business should to have some form of digital marketing strategy in place. Online exposure is one of the most effective ways to create a recognizable brand and increase profits. If you’re ready to take your business to the next step, read our article on the most popular types of digital marketing strategies.
1. Search Engine Optimization (SEO)
Slow and steady, SEO can provide a company with incredibly profitable results. This form of marketing involves creating user-friendly content that contains the appropriate keywords. Once this content—often location pages and blog posts—has been created, the company’s account manager will try to build out backlinks, which are pages on outside websites that link back to your own. Over time, strong content and backlinks will make your site more authoritative in Google’s eyes, causing its pages to climb higher in the SERPs (search engine results pages) for certain keywords.
2. Pay-Per-Click (PPC)
Pay-per-click is perhaps one of the most recognizable forms of digital marketing, and it can provide instant results if you begin your campaign with a solid strategy. A PPC campaign is operated by bidding on keywords in order to rank in the Google SERPs. As its name suggests, how much a company will pay is based on how many clicks they get. It’s important to note that the success of PPC isn’t based only on what you pay, as Google is unlikely to give a page with a poor landing page a high ranking.
3. Paid Social
Paid social includes ads that you may post on popular social media sites, such as Facebook or Instagram. These are good opportunities to build a custom audience, as you can input detailed information about the specific demographic you want to target. Though it utilizes some standard marketing practices, such as targeting audiences and bidding, it can be quite different than other advertising funnels. To build a successful paid social campaign, you have to know what it is that you can expect from your campaign, as well as what you need to do to achieve this outcome.
4. Email Marketing
To this day, email marketing sports one of the highest return on incomes in comparison to all other marketing methods. Businesses can keep subscribers up to date with newsletters and discounts, and they can also send automated emails, such as abandoned cart alerts. With emails, it’s important to have compelling titles and a clear call to action. If you follow the best practices, you can expect your business to grow exponentially.
