Things Every New Eyelash Artist Should Know

Becoming an eyelash extension artist can be a rewarding and fun career. You get to work flexible hours, improve peoples’ confidence, and be creative. There is a lot that goes into the process, and it can be uncomfortable or even dangerous for your clients if you’re not careful and knowledgeable. Check out these things every new eyelash artist should know.

Make your kit

Decide which extension types you’ll have in stock and offer to customers. Familiarize yourself with these to accurately describe their effects to clients considering them. You’ll also need to pick out tweezers, adhesive, and much more! Do some research to find out what will make the best starter kit for you.

Promote your business

Word-of-mouth rules in the beauty world. Make sure to have a strong social media presence to build up your and your brand’s credibility to get those first few customers through the door. Consider a first-time customer discount to really seal the deal. Once you get your first customers, making the experience positive and your work stellar will keep them coming back—and, hopefully, telling all their friends about you. Referral incentives are another creative way to increase your business.

Make your space comfortable and functional

Applying individual eyelash extensions is a lengthy process, and your client will most likely be laying on a table or chair for an extended period of time. If they’re uncomfortable, they’re less likely to give you a good review and more likely to squirm and wiggle in their chair. This makes it so much harder for you to apply the lashes with the normal care and precision you do. That’s why creating a comfortable, functional space is key.

Communicate with your customers

Not only does word-of-mouth rule in the beauty industry, but communicating aftercare is crucial to keep clients coming back. Even if you apply a customer’s eyelashes perfectly and they are thrilled with the results, if they don’t care for the lashes properly, their quality will diminish much quicker. Even though this is the customer’s responsibility, you will take the fall for it. Cover yourself by clearly and concisely laying out every aftercare instruction, and even have a paper or card customers can take home to reference. Make sure they acknowledge the instruction before leaving and understand how to maintain your work.